Project Definition
Innovative Dining Experience: Redefining Order and Payment Convenience
Objectives and Goals
Enhance customer satisfaction by offering a user-friendly platform for placing restaurant orders.
Create a secure and efficient method for settling restaurant bills without relying on card readers.
Design Process
I follow the Double Diamond Theory in my design journey, encompassing the vital stages of Discovery, Definition, Ideation, and Implementation in all my projects.
Effortless Dining
Type
ios Application
Tools
Figma, Figjam
role
UX Designer
year
2021
Understanding the Users
I engaged in user research by consulting with three friends to explore the challenges they encounter when ordering and paying at a restaurant. I posed questions such as:
How frequently do you dine at restaurants?
What aspects of the dining experience do you appreciate and find disagreeable?
How do you feel about the idea of ordering food online?
What issues arise for you when settling the restaurant bill?
The primary responses received were as follows:
Annoyance with waiting for a waiter to take orders.
Frustration with confusing menu layouts, which make decision-making more challenging.
Discontent with lengthy queues when it comes to making payments.
Problem Statement
After conducting these interviews and analyzing the feedback, I identified the core issues that required attention to create a more convenient user flow:
Confusing food selection process.
Lengthy and inconvenient ordering procedures.
Extended wait times for payments.
Lack of diverse payment options.
Competitor Analysis:
To gain insights into how other products have addressed this challenge, I conducted a thorough competitor research, focusing on online food ordering platforms. Here are the prevalent design patterns I identified:
Visual and Categorical Navigation: Many competitors utilize images and categories to simplify the food selection process, enhancing user experience.
Diverse Payment Options: Recognizing the importance of flexibility, competitors offer a range of payment methods to cater to various customer preferences.
Menu Search Functionality: Searching within the menu is a common feature, aiding customers in finding specific items quickly and efficiently.
Online Order Tracking: To keep users informed and engaged, competitors often implement order tracking features, allowing customers to monitor the progress of their orders in real-time.
User Reviews and Ratings: To assist customers in making informed decisions, many platforms provide access to user-generated reviews and ratings, contributing to trust and transparency in the ordering process.
Providing Solutions
To address the identified challenges, I've developed a set of solutions that enhance the user experience:
Categorized Menu: Organizing the menu into categories for easier navigation and selection.
Highlighting Popular Dishes: Showcasing popular menu items to assist users in making choices.
Menu Search Functionality: Allowing users to search within the menu to quickly locate specific items.
Estimated Waiting Time: Providing real-time updates on the expected duration of order preparation and delivery.
Customized Orders: Enabling users to personalize their orders to suit their preferences.
Allergy and Dietary Information: Displaying detailed food information for individuals with allergies or dietary restrictions.
User Reviews and Ratings: Offering access to restaurant and food reviews to aid in decision-making.
Order Editing and Removal: Granting users the ability to modify or cancel their orders at any point during the process.
Multiple Payment Options: Supporting a variety of payment methods, including the convenience of scanning barcodes for secure transactions.
User Flow
Leveraging the insights gathered and best practices, here's the optimal user flow I've designed:
Wireframes
High fidelity Design
Project Definition
Innovative Dining Experience: Redefining Order and Payment Convenience
Objectives and Goals
Enhance customer satisfaction by offering a user-friendly platform for placing restaurant orders.
Create a secure and efficient method for settling restaurant bills without relying on card readers.
Design Process
I follow the Double Diamond Theory in my design journey, encompassing the vital stages of Discovery, Definition, Ideation, and Implementation in all my projects.
Understanding the Users
I engaged in user research by consulting with three friends to explore the challenges they encounter when ordering and paying at a restaurant. I posed questions such as:
How frequently do you dine at restaurants?
What aspects of the dining experience do you appreciate and find disagreeable?
How do you feel about the idea of ordering food online?
What issues arise for you when settling the restaurant bill?
The primary responses received were as follows:
Annoyance with waiting for a waiter to take orders.
Frustration with confusing menu layouts, which make decision-making more challenging.
Discontent with lengthy queues when it comes to making payments.
Problem Statement
After conducting these interviews and analyzing the feedback, I identified the core issues that required attention to create a more convenient user flow:
Confusing food selection process.
Lengthy and inconvenient ordering procedures.
Extended wait times for payments.
Lack of diverse payment options.
Competitor Analysis:
To gain insights into how other products have addressed this challenge, I conducted a thorough competitor research, focusing on online food ordering platforms. Here are the prevalent design patterns I identified:
Visual and Categorical Navigation: Many competitors utilize images and categories to simplify the food selection process, enhancing user experience.
Diverse Payment Options: Recognizing the importance of flexibility, competitors offer a range of payment methods to cater to various customer preferences.
Menu Search Functionality: Searching within the menu is a common feature, aiding customers in finding specific items quickly and efficiently.
Online Order Tracking: To keep users informed and engaged, competitors often implement order tracking features, allowing customers to monitor the progress of their orders in real-time.
User Reviews and Ratings: To assist customers in making informed decisions, many platforms provide access to user-generated reviews and ratings, contributing to trust and transparency in the ordering process.
Providing Solutions
To address the identified challenges, I've developed a set of solutions that enhance the user experience:
Categorized Menu: Organizing the menu into categories for easier navigation and selection.
Highlighting Popular Dishes: Showcasing popular menu items to assist users in making choices.
Menu Search Functionality: Allowing users to search within the menu to quickly locate specific items.
Estimated Waiting Time: Providing real-time updates on the expected duration of order preparation and delivery.
Customized Orders: Enabling users to personalize their orders to suit their preferences.
Allergy and Dietary Information: Displaying detailed food information for individuals with allergies or dietary restrictions.
User Reviews and Ratings: Offering access to restaurant and food reviews to aid in decision-making.
Order Editing and Removal: Granting users the ability to modify or cancel their orders at any point during the process.
Multiple Payment Options: Supporting a variety of payment methods, including the convenience of scanning barcodes for secure transactions.
User Flow
Leveraging the insights gathered and best practices, here's the optimal user flow I've designed:
Wireframes
High fidelity Design